As the car industry continues to expand online, the need for an industry-specific domain namespace constitutes a large demand in the auto industry. .CARS provides a TLD option for car assessors, sellers, dealerships, mechanics, industry magazines, accessory retailers, blogs, and any other businesses, groups, or individuals involved in the auto industry. .CARS registrations help build an online hub that is more easily accessible to users, better enabling marketing and promotional campaigns, and online visibility.
There is no specific procedure related to the registration of a domain name.
.cars domain names are allocated on a "first come, first served" basis.