At any given time, 1 in 3 women and 1 in 5 men, in the U.S. alone, are on a diet. The information on diet, nutrition, and healthy weight is expansive on the Web, making it hard for users to find relevant and credible dieting information. .DIET offers a solution by providing a centralized hub for dieting advice and information. .DIET is a recognizable TLD, signifying pertinence to Internet users, and better connecting those seeking nutritional guidance with the right sites, forums, blogs, and video channels online.
There is no specific procedure related to the registration of a domain name.
.diet domain names are allocated on a "first come, first served" basis.