The Internet loves failure, but nobody should fail to get their content recognized. .FAIL provides an easy-to-find, specific namespace for sharing fail photos or videos, but it could also be used for community forums that discuss the failings of businesses and restaurants in the form of reviews. .FAIL can be used by any person, business, or organization, for any purpose – meaning that using .FAIL is something no one can fail at.
There is no specific procedure related to the registration of a domain name.
.fail domain names are allocated on a "first come, first served" basis.