The development of online boutiques and clothing shops has quickened the speed of the already fast-paced fashion industry. Now a designer can generate grassroots funding for a design, send it to a clothing manufacturer, and start a new clothing line all on the Web—and now, with .FASHION, a designer can do it all in a namespace dedicated to the trade. Whether used for selling products, increasing visibility or making connections, .FASHION is the latest fashion in TLDs.
There is no specific procedure related to the registration of a domain name.
.fashion domain names are allocated on a "first come, first served" basis.