.GURU is one of the off-beat TLDs, which opens the door to fun and creative usage. .GURU is perfect for anyone who gives advice on any topic – dating.GURU, diy.GURU, or fixit.GURU are all possibilities. For the more traditional meaning, this extension can also be used for spiritual and meditative sites, like findyourcenter.GURU. Whatever the use, .GURU is meant as a flexible space to enable individuals, businesses, and organizations with a unique flair to be their own gurus of .GURU.
There is no specific procedure related to the registration of a domain name.
.guru domain names are allocated on a "first come, first served" basis.