The more than 8 million people living in London have a new place to call home with .LONDON, the geographic TLD developed especially for this cultural epicenter. .LONDON is perfect for anyone living or working in London, and every restaurant, theatre, venue, store, and business that calls London home. London is also one of the best cities in Europe to start a business, so .LONDON is perfect for investors, entrepreneurs, and marketing specialists who specialize in London start-ups.
There is no specific procedure related to the registration of a domain name.
.london domain names are allocated on a "first come, first served" basis.