.LOVE is in the air, and it’s also a TLD meant to help Internet users share their feelings online. .LOVE can be used for any purpose, whether as an addition to a current website to feature favorite products and services, or as a blog site, for writing about favorite hobbies or events. It can even be used as an e-commerce extension for businesses that focus on love-related products and services such as dating sites, floral arrangements, gift baskets, greeting and e-cards, and more.
There is no specific procedure related to the registration of a domain name.
.love domain names are allocated on a "first come, first served" basis.