.MELBOURNE is the go-to TLD for any person, group, or business based in the state of Victoria, or the city of Melbourne. Created as a way to better network between citizens and businesses, as well as market Melbourne internationally, .MELBOURNE provides a recognizable and fully-supported TLD. This extension can be used in any capacity meant to strengthen the infrastructure of Melbourne, or to attract visitors, investors, and other forms of growth to the region of Victoria.
There is no specific procedure related to the registration of a domain name.
.melbourne domain names are allocated on a "first come, first served" basis.