“Photo” is a word that belongs to everybody in this digital age, because over 5 billion people own cell phones, and the majority of those cell phones are equipped with cameras. Amateur photography has burgeoned in a way never seen before in history, demanding an equally accessible space to grow. .PHOTO creates such a space by providing an open registry that can be used by any photographer, amateur or professional, for any purpose, making this TLD unique and available extension for all.
There is no specific procedure related to the registration of a domain name.
.photo domain names are allocated on a "first come, first served" basis.