Taking pictures has become a part of everyday life, now that the majority of mobile phone users have cameras at the ready. The amount of photos taken each day by phones and tablets is impossible to count, but based on the millions of photo uploads a day, the number is huge. .PICS provides a perfect TLD for this massive visual world, and all of its technology. .PICS can be registered by any entity, making it an obtainable and relatable TLD option for the photography world.
There is no specific procedure related to the registration of a domain name.
.pics domain names are allocated on a "first come, first served" basis.