5 billion people around the world eat pizza every year, and over 94% of Americans eat pizza as part of their regular diet. .PIZZA provides a highly marketable, niche TLD for the purposes of selling pizza, reviewing pizza restaurants, selling ingredients, or posting pizza recipes. .PIZZA is perfect for pizza restaurants, chefs, and cooking suppliers. Outside of the business sector, .PIZZA provides a home for all the blogs, video channels, and forums on the Web, talking about this international favorite food.
There is no specific procedure related to the registration of a domain name.
.pizza domain names are allocated on a "first come, first served" basis.