In 2012, the online shoe industry in the United States topped $7 billion in revenue. According to customer surveys, easy site usability factors in highly in whether or not a shoe shopper will choose to buy a shoe from a website, and .SHOES offers a new way to make finding a shoe e-storefront easier, by creating a signpost right in the domain name that signals the purpose of the site. Now customers can find what they’re looking for in searches and know that a .SHOES site relates directly to their needs.
There is no specific procedure related to the registration of a domain name.
.shoes domain names are allocated on a "first come, first served" basis.