Television, theatre, events, programs, and exhibitions are all called “shows,” and as such, are all a part of the .SHOW realm. .SHOW offers a market-specific TLD perfect for promoting new shows, releasing press materials, calling for new participants, finding sponsors, and releasing dates. Using a targeted TLD, like .SHOW, helps to increase Web visibility by allowing potential visitors to glean what information may be on a site before clicking through, making this TLD a perfect tool for increasing marketing potential.
There is no specific procedure related to the registration of a domain name.
.show domain names are allocated on a "first come, first served" basis.