One of the primary modes of Internet use is to increase social awareness, networking, and communication, and .SOCIAL opens up a new avenue for creating social events, forums, communities, and webpages. .SOCIAL can be used by any group, individual, or company, for any reason, making it the perfect namespace for party-planning, raising awareness, starting new community groups, or promoting venues, restaurants, and galleries. .SOCIAL works for any social purpose.
There is no specific procedure related to the registration of a domain name.
.social domain names are allocated on a "first come, first served" basis.