Switzerland may not be easy to define as a region, because four distinctive cultures reside in the Swiss Confederation, but the 26 different states share an identity rooted in community. .SWISS is meant to help strengthen the Swiss community by offering a virtual hub for the people of Switzerland to communicate, share ideas, and trade commerce. SWISS offers a community domain namespace for Switzerland, so this gTLD is meant for any person, group, or company that calls Switzerland home.
There is no specific procedure related to the registration of a domain name.
.swiss domain names are allocated on a "first come, first served" basis.