In 2012, the size of the global toy market was $84 billion, and many of those toys were purchased online. .TOYS provides toy stores across the world with a credible and market-targeted TLD meant to help increase visibility and direct customers to toy-specific sites. .TOYS can be used by retailers, manufacturers, distributors, reviewers, parents’ magazines that suggest toys, or blogs that compile lists of toy suggestions by age, gender, or special occasion.
There is no specific procedure related to the registration of a domain name.
.toys domain names are allocated on a "first come, first served" basis.