.集团 is TLD tailored specifically for businesses who market in Chinese, both based in China and in other areas of the world. Businesses stand out on the Web when they’re easily identifiable in a search, or by a user perusing the Internet. .集团 acts as a signpost, to help direct users to websites run by business groups that are serious about marketing in an accessible way.
There is no specific procedure related to the registration of a domain name.
.集团 domain names are allocated on a "first come, first served" basis.