.网店 offers another extension for e-commercial sites to expand into a Chinese-specific marketplace. This TLD can be used by any individual, group, or business that markets products online, either as an extension of a physical location, or as a singular Web entity. Visibility is one of the primary modes of marketing and promotion, and .网店 helps e-businesses stay relevant in the fast-paced Internet environment by providing a fully internationalized domain name relevant to business owners.
There is no specific procedure related to the registration of a domain name.
.网店 domain names are allocated on a "first come, first served" basis.